We created it as a web app so we can keep it constantly updated (shopping links, item details, outfit formulas, how-to's, etc.) without waiting weeks for Apple and Google to review and verify every little change since we're updating the app on a daily basis.

You can install it like a regular app on your devices. Details are in your dashboard and here.

The subscription is necessary because we are updating it every single day to ensure nothing is ever outdated and our ongoing support requires us to be there for you during the duration of your package.

After purchasing The Essentials App or Expansion Packs, simply go to our website from any device, login and click "App" in the menu.

Since it's a web app, it will work on any device with a web browser - laptop, tablet, phone, tricorder, etc.

Yes, upgrade from Standard to Premium at any time. Your initial purchase will be used as a pro-rated credit for the upgrade.

Downgrade from Premium to Standard any time and the new, lower price will kick in at your subscription renewal.

Cancel anytime within the 3-day risk-free trial period and there's no charge.

Forgot to cancel? Reply to your order email within a few days to ask for a one-time exception.

Outside of that, there's no refunds. Buy when you know it's what you want or need.

Login to your account, click "Manage Billing" on your app account page to cancel your free trial with one click.

After purchasing a pack, visit your account dashboard to book 30 minute Zoom meetings, up to a month in advance, for $100+ per session. There's no guarantee of which team member or days and times are available.

If this is outside your budget, every pack includes free, always-there-for-you support via the support community for no additional charge.

• The app is tailored to your age, body type, height and skin tone. No videos or articles are that specific.

• Up-to-date information when most videos or articles are years old.

• A lot of items and info in the app has never been discussed or featured in videos or articles.

• How to put every item into multiple outfits – casual, elevated casual, business casual and business formal.

• Personalized Shopping Lists for each pack to show what you have or need to pick up.

• How To’s - shopping like a pro, layering, pairing & matching colors, clothing care & storage, how to do a closet audit, and much more are not found elsewhere.

• Top notch support from the Mens Fashioner team and like-minded user community.

Not at all.

Our modular approach to improving your look allows each pack to live on its own or be combined to further expand your appearance and knowledge.

Some get the Essentials App and stop there, others want to add season-specific items and colors to their wardrobes and get the Spring & Summer or Fall & Winter Expansion Pack as they see fit. It's completely up to you.

Yes! The beauty of the app is that it works for everyone, in every region. The only thing you’ll notice is that some of the shopping links will go to North American brands, so you’ll need to get the items shipped internationally or use the recommendations as a guide to find equivalent local options.

The Essentials App is the foundational module that teaches you how to put together a complete, year-round wardrobe with items that'll work for all seasons, but are less specific to any particular season.

The Spring & Summer Expansion Pack focuses exclusively on items, colors, patterns and how-to's that are used during the warmer seasons like linens, light wash jeans, sandals, swim & beachwear, etc, which are not included in other packs.

The Fall & Winter Expansion Pack focuses on items, colors, patterns and how-to's that are used during cold weather like rain & snow gear, thermals, weather-proof footwear, etc. which are not included in other packs.

Head over to our pre-purchase space to ask your question(s) and we'll be glad to answer them for you.

Absolutely! The app asks for your age, body type, height and skin tone so it can be tailored to your exact needs.

Yes. Our clients, users, readers and viewers range in age from teenagers all the way up to their 80’s, so when you add your age to your profile, the app's details will be tailored specifically for you. This ensures you'll always be presented the options and details that are age-appropriate and won't make you look like you're trying too hard to be something you're not.

Yes! We know this is challenging for a lot of men and why the app shows complete oufit formulas for: casual, business casual and suited outfits that incorporate the specific items in every pack.

The app is constantly updated to ensure that doesn't happen, so you can be sure the app is always up-to-date.

Absolutely not! Unless you think looking amazing every day is dressing a certain way? Every item and detail is designed to ensure you'll look great specifically for your age, height, body type and skintone. You're welcome to pick and choose what you use or not.

No, the app and Shopping List allow you to see what items you already own that work for the pack, as well as what items you may need to purchase to complete your wardrobe. What you buy is totally up to you.

If we've done our job right, you won't notice any changes. The app adjusts in various ways - some subtle, some not-so-subtle - depending on the attributes you've input into the app. Just know that any details and suggestions you're seeing will work for your specific attributes.

Feel free to utilize our amazing support if you're unsure about something.

Go anywhere people congregate and look around. Do you see most guys dressing well? The answer is no - the average guy dresses terribly. So you won’t look like everyone else. In fact, you’ll look so much better that random strangers will probably start complimenting you – we hear this from users all the time.