The Essential Module

The Essential Module is the foundation of our Essential Wardrobe App that teaches you how to build a modern, timeless wardrobe to cover a full year, specifically for your Age, Height, Body Type & Skintone attributes.

  • Shirts, Pants, Shorts, Jackets, Shoes, etc.

  • Outfit Formulas

  • Stylish Accessories

  • Colors & Patterns For Your Attributes

  • Interactive Shopping List

  • Hand-Picked Shopping Links For All Budgets

What Users Are Saying

It has really helped me learn and think about men’s fashion differently. I had no idea what I was doing before and didn’t care, but now I’m actually excited to be more fashionable and I'm glad the app and support didn't push me to do anything I was uncomfortable with.

Joe - New York City

Before the app, I wanted to dress better, but felt like the information I found online wasn't for an older guy like me. Now I'm quickly learning how to dress well for my age and body and I get compliments from friends and family all the time. I haven't felt this good about myself in a long time.

Jeff - Atlanta, GA

I went from quite shy and lacking confidence with no idea how to dress, to someone who feels like I can take on the world when I walk out the door every morning. I'm sure the compliments I often receive aren't hurting either.

Daniel - Birmingham, UK

This has legitimately changed, upgraded, and given me the confidence to improve the way I dress. I get complimented almost daily on my style now and one person actually said, 'You look like you’re out of a magazine every time you get ready.' I cannot thank you enough!

Lewis - San Jose, CA


Every package includes a risk-free, 24 hour free trial so you can see how much time and money you'll save while quickly learning how to dress better than ever before.


Includes everything below:

  • Customized to your age, height, body type & skin tone

  • 50+ Wardrobe Items

    Includes everything to cover a full year: shirts, jackets, pants, shoes, boots, suiting, business casual, accessories, undergarments, jewelry, hats, bags, luggage, etc. Each item covers:

    • Mistakes to avoid.

    • Colors, Fabrics, Patterns & Quantities to own.

    • How it should fit your attributes.

    • Outfit Formulas - Casual, Elevated Casual, Business Casual.

    • Hand-picked shopping links for all budgets.

  • Extensive How-To's

    • Dress Codes for All Occasions

    • Audit Your Existing Wardrobe

    • Shop Like a Pro

    • Wearing Colors & Patterns 101

    • Layering 101

    • Incorporating Trends

    • Tailoring 101

    • Clothing Care & Storage

    • Dressing When Losing or Gaining Weight

  • Shopping List

    Check off the the items you already have and see what else you need to fill out your Essential Wardrobe. Use the quick-reference links while shopping to ensure you buy the perfect item.

  • Shopping Links

    Includes Budget & High-End options, always up-to-date.

  • Standard Support

    Access to an exclusive user support forum, where queries are answered within 3-5 business days by the MF team, unless other users have answered to our satisfaction.

  • Constantly Updated

    Shopping links, item details, images, outfit formulas, etc. are constantly updated so nothing is ever outdated.

  • 1-on-1 Meetings

    You have the ability to book 1-on-1 Zoom meetings with an MF team member for an additional fee.

24 Hour Risk-Free Trial.
Cancel within a day & pay $0.


Same as Standard, plus:

  • Personal Support

    Access to an exclusive Premium support forum, where queries are answered by an MF team member within 24 hours during business hours: M-F, 9-5pm PST.

  • Monthly Giveaways

    Monthly giveaways of items we have in the studio: clothing, shoes, accessories, grooming, tech, etc.

  • Styled By Ashley

    2 users a year will be personally styled by Ashley and her team - either in-person or virtually. User is responsible for all travel and wardrobe costs.

  • Additional Goodies

    Invites to meetups, audiobooks, livesteams and whatever other fun stuff we come up with.

24 Hour Risk-Free Trial.
Cancel within a day & pay $0.

Frequently Asked Questions

Why a subscription & web app?

We created it as a web app so we can keep it constantly updated (shopping links, item details, outfit formulas, how-to's, etc.) without waiting weeks for Apple and Google to review and verify every little change since we're updating the app on a daily basis.

You can install it like like a regular app on your devices. Details in your dashboard and here.

The subscription is necessary because were are updating it every single day to ensure nothing is ever outdated and our ongoing support requires us to be there for you during the duration of your package.

How do I get the app and modules?

After purchasing a module, simply go to our website from any device, login and click "App" in the menu.

Since it's a web app, it will work on any device with a web browser - laptop, tablet, phone, tricorder, etc.

Can I upgrade or downgrade my package?

Yes, upgrade from Standard to Premium at any time. Your initial purchase will be used as a pro-rated credit for the upgrade.

Downgrade from Premium to Standard any time and the new price will kick in at your subscription renewal.

What's the refund policy?

Cancel anytime within the 24 hour risk-free trial period and there's no charge.

Forgot to cancel? Reply to your order email within a few days to ask for a one-time exception.

Outside of that, there's no refunds. Buy when you know it's what you want or need.

How do I cancel my free trial?

Login to your account, click "Manage Billing" on your app account page to cancel your free trial with one click.

How do the 1-on-1 meetings work?

After purchasing a module, visit your account dashboard to book 30 minute Zoom meetings, up to a month in advance, for $100+ per session. There's no guarantees of which team member or days and times are available.

If this is outside your budget, every module includes free, always-there-for-you support via the support community for no additional charge.

How is the app different than your videos or articles?

  • The app is tailored to your age, body type, height and skin tone. No videos or articles are that specific.

  • Up-to-date information when most videos or articles are years old.

  • A lot of items and info in the app has never been discussed or featured in videos or articles.

  • How to put every item into multiple outfits – casual, elevated casual, business casual and business formal.

  • Personalized Shopping Lists for each module to show what you have or need to pick up.

  • How To’s - shopping like a pro, layering, pairing & matching colors, clothing care & storage, how to do a closet audit, and much more are not found elsewhere.

  • Top notch support from the Mens Fashioner team and like-minded user community.

Do I need to get all the modules?

Not at all.

Our modular approach to improving your look allows each module to live on it's own or be combined to further expand your appearance and knowledge.

Some get the Essential module and stop there, others want to add season-specific items and colors to their wardrobes and get the Spring & Summer or Fall & Winter modules as they see fit. It's completely up to you.

I live outside the United States, can I still use the app?

Yes! The beauty of the app is that it works for everyone, in every region. The only thing you’ll notice is that some of the shopping links will go to North American brands, so you’ll need to get the items shipped internationally or use the recommendations as a guide to find equivalent local options.

How is this module different than the others?

The Essential module is the foundational module that teaches you how to put together a complete, year-round Essential wardrobe with items that'll work for all seasons.

The Spring & Summer module focuses exclusively on items, colors, patterns and how-to's that are used during the warmer seasons like linens, light wash jeans, sandals, swim & beachwear, etc.

The Fall & Winter module focuses on items, colors, patterns and how-to's that are used during cold weather like thermals, weather-proof footwear, rain and snow gear, etc.

I have additional questions.

Head over to our pre-purchase support forum and ask your question(s) and we'll be glad to answer them for you.

I’m short, fat, skinny, tall, wide, muscular, have a dad bod, will the app work for me?

Absolutely! The app asks for your age, body type, height and skin tone so it can be tailored to your exact needs.

I’m __ years old, is this app for me?

Yes. Our clients, users, readers and viewers range in age from teenagers all the way up to their 80’s, so when you add your age to your profile, the app's details will be tailored specifically for you. This ensures you'll always be presented the options and details that are age-appropriate and won't make you look like you're trying too hard to be something you're not.

My biggest challenge is putting together outfits. Does the app address this?

Yes! We know this is challenging for a lot of men and why the app shows complete oufit formulas for: casual, business casual and suited outfits that incorporate the specific items in every module.

Won’t the app be outdated quickly when fashion changes?

The app is constantly updated to ensure that doesn't happen, so you can be sure the app is always up-to-date.

Will the app force me to dress a certain way?

Absolutely not! Unless you think looking amazing every day is dressing a certain way? Every item and detail is designed to ensure you'll look great specifically for your age, height, body type and skintone. You're welcome to pick and choose what you use or not.

Do I need to buy all new clothes?

No, the app and Shopping List allows you to see what items you already own that work for the module, as well as what items you may need to purchase to complete your wardrobe. What you buy is totally up to you.

How can I tell if the app is tailored to my attributes?

If we've done our job right, you won't notice any changes. The app adjusts in various ways - some subtle, some not-so-subtle - depending on the attributes you've input into the app. Just know that any details and suggestions you're seeing will work for your specific attributes.

Always feel free to utilize our amazing support if you're ever unsure.

Won’t I look like everyone else?

Go anywhere people congregate and look around. Do you see most guys dressing well? The answer is no - the average guy dresses terribly. So you won’t look like everyone else. In fact, you’ll look so much better that random strangers will probably start complimenting you – we hear this from users all the time.

The App

50+ Items & Accessories

The Essential module goes over 50+ items you can own, from t-shirts and jeans to accessories and hats, all the way up to business casual and suiting options. Choose which items to get or omit - it's entirely up to you. There's no right or wrong way to use the app to improve your appearance.

Customized To You

Details matter - a lot - and every guy is different.

The app tailors itself to only present items, fit details, do's and dont's, outfit formulas and color combinations - all customized to your age, height, body type and skintone - so you can be 100% confident you'll always look age and body appropriate.

Everything You Need

  • A complete wardrobe, including shoes, accessories, jewelry, bags & more.
  • Outfit formulas to remove all guesswork.
  • Extensive How-To's and Do's & Dont's.
  • Personalized shopping lists to make it quick & easy.
  • Up-to-date shopping links for every budget.

Extensive How To's

  • Dress Codes for All Occasions
  • Audit Your Existing Wardrobe
  • Shop Like a Pro
  • Wearing Colors & Patterns 101
  • Layering 101
  • Incorporating Trends (if you want to)
  • Tailoring 101
  • Clothing Care & Storage
  • Dressing When Losing or Gaining Weight

Video Walk-Thru

More User Reviews

It has great content about what clothes to own, how they should fit, and ideas for outfits. It's the most practical guide I have ever seen about this.

I really enjoy the example outfits with explanations and alternatives as well as the shopping links to recommendations.

Helps me figure out what items I should get to look good without going overboard.

No more confusion about what to buy or wear. I'm actually excited to go shopping for new clothes and now feel confident and comfortable in my everyday outfits.

Great tool for building a modern wardrobe and the essentials you would need.

Love the simplicity, directness and how specific it is to me.

It helps me choose what clothes are essential to buy, and build outfits for every occasion.